Job Description

Senior Digital Marketing Associate

About Company:

We are a 5-star rated, award-winning digital marketing agency located in Blue Bell, PA. We're growing fast and seeking a multi-talented Senior Digital Marketing Associate with strong skills in Google Ads, Meta Ads, email marketing, creative design and ad creative strategy, AI, and account management.

If you live and breathe digital advertising, creative testing, AI, email flows, and performance optimization-and want to make a meaningful impact for a range of DTC and local businesses-we want to meet you.

Our agency works with a wide range of clientele of direct-to-consumer eCommerce brands as well as smaller local and national businesses. As a small team, we are involved in virtually every aspect of our clients' success. Our newest team member must be proactive, flexible, and willing to do whatever it takes to deliver exceptional results.

What You'll Do:

Paid Ads & Strategy (Google Ads & Meta Ads)

• Plan, execute, and manage performance-driven campaigns on Google Ads and Meta Ads (Facebook & Instagram).
• Handle initial account setups including pixel installation, conversion tracking, and goal setup across platforms.
• Conduct keyword research, audience targeting, and bid strategy optimization.
• Write high-converting ad copy tailored to each platform and audience segment.
• Continuously test and iterate headlines, creatives, and landing pages to improve CTR, ROAS, and CPA.
• Analyze campaign performance and deliver data-backed insights to internal teams and clients.
• Monitor budget pacing, tracking accuracy, and campaign effectiveness across accounts.

Creative Development

• Develop scroll-stopping video and image ads and social media content
• Conceptualize and execute innovative creative to drive conversions.
• Create and manage Creator Content campaigns, content briefs, and collaboration with influencers/creators.
• Ensure brand consistency and alignment in all visual and written creatives.
• Use tools like Photoshop, Illustrator, Canva, Premiere, After Effects, and AI tools to produce assets.

Client Account Management

• Serve as the strategic point of contact for clients and internal teams.
• Prepare and present performance reports, trend analyses, and campaign recommendations.
• Manage timelines, updates, communications, and ensure strong organization across accounts.
• Incorporate client feedback and proactively flag opportunities for testing or improvement.
• Deliver campaign presentations and collaborate cross-functionally.

Email Marketing

• Strategize and execute email flows including abandoned cart, welcome series, and promotions as well as email blasts.
• A/B test subject lines, content, send times, and audience segments.
• Ensure consistency with brand voice and work closely with design and copy teams.

AI Strategy & Services

• Leverage AI tools and automation platforms to streamline workflows, optimize ads, and improve results.
• Use advanced prompting techniques and tools such as ChatGPT, Gemini, Make.com, Midjourney, Zapier, and others.
• Conduct AI audits to assess client readiness, tool usage, and automation opportunities.
• Assist in delivering AI consulting, software automation, training, and custom solutions.
• Stay informed on the latest trends in AI for marketing, business operations, and digital advertising.

What You Bring:

• 3+ years of digital marketing experience with hands-on management of Google Ads and Meta Ads.
• Strong knowledge of email marketing tools, campaign setup, and testing strategies.
• Solid working knowledge of AI tools, prompt engineering, and automation platforms.
• Proven experience with initial ad account setup, tracking installation, and diagnostics.
• Proficiency in Adobe Creative Suite, Canva, and video editing tools like Premiere, etc.
• Ability to produce and test high volumes of creative, copy, and performance iterations.
• Very organized, detail-oriented, and able to juggle multiple campaigns at once.
• Strong communication, project management, and client-facing skills.
• Knowledge of Google Analytics, campaign KPIs, and ad performance analysis.
• A passion for digital marketing and growing businesses.
• Strong understanding of advertising and marketing principles, particularly for online audiences.

Why Join Us?

• Opportunity to grow, lead, and innovate in a highly collaborative and entrepreneurial team.
• Work with a variety of exciting brands across industries-no two days are the same.
• Use cutting-edge tools and techniques, including AI and automation , to deliver elite-level marketing.

Ready to put your marketing, creative, and AI skills to work in a high-impact, rewarding environment?

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