Job Description
Title : Social Media & Email Specialist
Location : Plymouth, MN | Hybrid - 3 days onsite (Tuesday - Thursday)
Job Type : Contract (12 months), potential for extension
Compensation : $28.00 - $38.00 per hour (W2)
Industry: Powersports
Note: Portfolio link or work samples required with resume.
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About the Role We are seeking a
Social Media & Email Specialist to join a leading company in the adventure travel and tourism industry. This organization partners with a nationwide network of outfitters to deliver premium rental experiences and memorable outdoor adventures. With the travel and tourism market projected to exceed $215 billion by 2027, this role offers an exciting opportunity to shape brand engagement and drive growth in a rapidly expanding sector.
Job Description The Social Media & Email Specialist will manage social media channels and email marketing initiatives to strengthen brand presence, engage audiences, and support marketing objectives. This position requires creativity, strong execution skills, and the ability to build authentic relationships with partners and outfitters. Responsibilities include:
Social Media Management - Develop and execute creative social media content aligned with brand voice.
- Monitor trends and collaborate with partners to create and repurpose content.
- Maintain consistent publishing cadence across platforms.
- Respond promptly to comments and messages, fostering community engagement.
- Track performance metrics and optimize based on insights.
Email Marketing - Design and deploy B2B and B2C email campaigns using existing templates.
- Create engaging email content and monitor performance (open rates, CTR).
- Align email timing with broader marketing initiatives.
Site Marketing - Identify opportunities to connect social, email, and site experiences.
- Suggest improvements to increase conversion from digital channels.
Additional Responsibilities - Identify influencers and manage outreach opportunities (nice-to-have).
Qualifications Required - Associate degree in a relevant field.
- 3+ years of experience managing social media channels.
- 3+ years supporting email or site marketing initiatives.
- Strong experience with Klaviyo.
- Ability to provide a portfolio or work samples.
- Detail-oriented with strong organizational skills.
- Comfortable working directly with partners and outfitters.
- High sense of urgency and responsiveness, including weekend monitoring.
Preferred - Bachelor’s degree in marketing, communications, or related field.
- Experience with Meltwater.
- Creative mindset with proven ability to produce engaging content.
- Strong understanding of social media algorithms and best practices.
Working Conditions - Flexible hours; open to full-time or part-time.
- Hybrid work arrangement with ability to be onsite in Plymouth, MN as needed.
- Weekend availability for monitoring and engagement.
Benefits Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary:
How to Apply Take the first step on your new career path!
To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with next steps!
Equal Opportunity Statement As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
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Job Tags
Hourly pay, Full time, Contract work, Part time, Flexible hours,