Job Description

Responsibilities

• Develop social media strategies that align with Betabrand’s brand identity and marketing goals.
• Create engaging content for all major platforms, including photos, videos, graphics, captions, and stories.
• Manage and maintain the content calendar for product launches, promotions, and ongoing brand storytelling.
• Engage directly with followers by responding to comments and messages while maintaining our brand tone.
• Monitor analytics, track engagement, and refine strategies based on performance insights.
• Partner with design, product, and marketing teams to coordinate content for new releases and campaigns.
• Identify and manage influencer partnerships and opportunities for user-generated content.
• Stay on top of social media trends and bring fresh ideas to keep our channels innovative and relevant.

Requirements

• Proven experience as a Social Media Manager or similar digital marketing role.
• Strong understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, X/Twitter).
• Ability to create high-quality visual and written content.
• Comfortable analyzing social media metrics and adjusting strategy accordingly.
• Excellent communication, creativity, and time-management skills.
• Ability to work independently in a remote environment.
• Experience with fashion, lifestyle, or consumer brands is a plus.

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